Does my business need to be on ALL the social platforms?

Not all platforms are created equal, and you and your business don't need to be on all of them.

To reduce overwhelm- pick the most relevant platforms and the platforms that your ideal customer is most likely to be on. 

Below are the platforms I would choose based on your relevant demo. I suggest picking two to start out with and expand as you hire or have more bandwidth.

Gen Z (11-28 years old): TikTok, Instagram, YouTube, Snapchat

 Millennials (29-44): Instagram + Facebook (Meta), LinkedIn, TikTok

 Gen X (45-59): Facebook, LinkedIn, YouTube

 Baby Boomers (60-78): Facebook, YouTube

Still not sure which platforms best suits your industry? Book a Social Audit with us and we'll narrow it down for you.